Target+Consumers

From our own research, we found out -

Tea is a product for male, only 20% of consumers were females, so it's better to target males in the advertisement.

70% of consumers live in downtown area...... People don't have much chance to exercise, in fact, many sample consumers were overweight.

Young Consumers prefer coffee. It's better not to target young population. Instead, our project targets people at age of 30~40. They have more disposable income than young population, and most importantly, they seriously care about their health problems.

Friendly advertisement - reflect people's daily life in workplaces.