Joanne+and+Andrew's+Marketing+Research+Page

= C.C. Lemon =

Feature Benefit Table ( To Audience)
 * **Benefits:** || **Features** ||
 * 1.Contains 70 lemons' worth of vitamins || 1. Tastes good ||
 * 2.Carbonated || 2. stimulates thinking ||
 * 3.Slightly expensive - but worth it! || 3. nutritional ||
 * 4.500 ml bottles. Packaged in bright yellow/ || 4. Makes you good at sports ||

Survey to Customers

Vitamin C. C. Lemon Drink

** Target audience: ** 10th graders

**Do you like the flavor of lemon in general?** 9 Yes, 1 No ﻿ Behavioristic **Do you like carbonated drinks?** 7 yes 1 sometimes 2 no Behavioristic **Are you usually attracted to the packaging of a product?** 7 yes 3 no Behavioristic unanimous yes Behavioristic **What are your hobbies?** Psychographic basketball, swim, dance, piano, tennis, read, internet, soccer, basebal __ l __
 * If there are two lemon drinks that cost the same, assuming they taste the both as well, but the product of one is a lot more attractive than the other, would you buy the product with the prettier packaging? **

swim, table tennis, badminton, baseball, soccer, dance, tennis
 * Do you do any sports? What sports do you do? ** Psychographic

** 1 hour 2-3 hours 3-4 hours more than 4 hours ** 1 3 4 2 **How much do grades depend on the amount of time you spend studying?** Psychographic ** 100% 75% 50% less than 50% 0% ** 0 3 2 3 1 ** 1 hour 2-3 hours 3-4 hours more than 4 hours ** 4 3 1 2 **Would you prefer imported products over local products?** 8 yes 2 no Geographic **Do you think drinks made in Japan would necessarily be better than local Chinese drinks?** 6 yes 4 no Geographic **Do you prefer juice or sugary drinks over water?** 9 yes 1 no Behavioristic ** 100% 75% 50% less than 50% 0% ** ** 1 ** 7 1 1 (dont get allowance)
 * How much time do you usually spend studying? (circle one) ** Psychographic
 * How much time will it take for you to get tired of studying? ** Psychographic
 * Do you believe that certain kinds of drinks, given its nutritional content, would help you improve you grade? ** 9 no 1 yes Behavioristic
 * How much of you allowance do you spend buying drinks? ** Demographic

What’s the maximum cost of a drink that will stop you from buying that drink? Demographic 2 (in between) 1 6 1 (nothing)
 * 2RMB **** 5RMB 10RMB 15RMB or more **


 * Consumer Market**

Age: 12-15 Gender: Male or Female Profession: Students Education: High School Family Size: Irrelevant Economic standing: Irrelevant, the fact they attend SAS speaks for itself

Survey Analysis


 * || **High** || **medium** || **low** || **Not at all** ||
 * Price ||  || x ||   ||   ||
 * Quality || x ||  ||   ||   ||
 * Brand Name ||  || x ||   ||   ||
 * Variety of services ||  ||   ||   || x ||
 * Salespeople ||  ||   ||   || x ||
 * Customer Service ||  ||   ||   || x ||
 * Special Offers ||  ||   ||   || x ||
 * Promotional Campaign ||  ||   ||   || x ||
 * Packaging || x ||  ||   ||   ||
 * Convenience of Use ||  ||   ||   || x ||
 * Convenience of Purchase ||  ||   ||   || x ||
 * Location || x ||  ||   ||   ||
 * Guarantees ||  ||   ||   || x ||
 * Store/Office Decor ||  ||   ||   || x ||
 * Payment Terms ||  ||   ||   || x ||
 * Other ||  ||   ||   || x ||