DaEun+Yang,+Susan+Lee,+Petra+Willemsen

DaEun, Susan & Petra

PRODUCT: SMART PILLS TARGET AUDIENCE: HIGH SCHOOL STUDENTS

Features: Benefits: 1. 100rmb/pill 1. Students are able to afford it because it is not too cheap and not too expensive. 2. Orange color and small 2. Noticeable and attractive; Easy to swallow 3. Makes you smart 3. Allows you to get good grades in school 4. Orange taste 4. Not like ordinary pills which are bitter

geographic __√___Yes _No demographic __√___Yes _No psychographic __√___Yes _No behavioristic __√___Yes _No Geographic: We believe that geographical features of our customers are important because our product is quite expensive and if our audience lives in a rural area, they will not be able to afford or find a medicine store to buy our pills. Demographic: Demographical features of our customers are very important because our product is only intended for high school and college students because we need an audience that focuses on their grades a lot. Income level is quite important since the pill is not cheap; the students need sufficient enough of money to buy smart pills. Psychographic: Psycho graphical features of our intended audience are also very important because they must have the desire to get good grades in school. Most high school students do want to achieve in school. Behavioristic: behavior of the target audience is important because we have to consider how often they will purchase the pills and we can decide on how many pills we should sell in each package.
 * Our product is “Smart Pills” and our intended audience are high school students.

2. What is important to your customers

3. Questionnaire Target audience: high school students. 1. How old are you? (demographic) 2. How many hours do you study per night? (psychographic) 3. Do you live close to a pharmacy? (geographic) A.Very close B.Relatively close C. Moderate D.Relatively far E. Very far 4. How much do grades matter to you? (psychographic) A.Very much B. In some extent C. Not really D. A little E. Not at all 5. How much allowance do you get each month? (demographic)
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4. Survey Result 1. How old are you? (demographic) 17 - 70% / 16- 10% / 18- 20% 2. How many hours do you study per night? (psychographic) 4 hrs: 30% / 5hrs; 20%/ 6hrs 10% 3. Do you live close to a pharmacy? (geographic) A.Very close B.Relatively close 60% C. Moderate 20% D.Relatively far 10% E. Very far 10% 4. How much do grades matter to you? (psychographic) A.Very much 40% B. In some extent 60% C. Not really D. A little E. Not at all 5. How much allowance do you get each month? (demographic) none: 40% / 200kuai: 20%/ 300kuai; 10% / 700kuai: 10% / 800kuai: 10% / 1000kuai: 10%

5. Market Research Analysis The survey was given to 10 high school students in SAS and the goal of this survey was to find out how much the pill matters to high school students. According to the results of the survey, 100% of them said that grades are a big portion of their lives and everybody studied at least 4 hours a day. The fact that grades matter so much tells us, the ad creators, that most of the students would do anything to raise their grades up. The smart pill (does not exist in real life but for this project we are saying that it exists), which is legal, easy to get, not too expensive and not too cheap, and proven to work really well, will attract many high school students, especially competitive people. Also, the survey proved that these high school students are able to afford the pills because the average allowance each student gets is 600rmb a month.